What You Know + What You Need

**** Looking BACK to 2012 ****

SmarterData is about associating the data you know and trust with the wide range of other sources available outside your current line of business. Finding alternate sources is not very difficult. Cutting through the noise to get the best correlation with the data you trust, is the hard part.

Be prepared to do a couple of things:

• Iterate. Iterate. Iterate. Your first try is never your best.  Expect to learn as you go.
• Understand the value of your existing data. Curated, IT-cleansed data is sometimes hard to get. Yet it tends to reflect how your business is run.
  
  If your product delivery times are slow, your IT reports will likely have an associated metric. If your customers are unhappy about it, you will often need to look outside your current data sources to find out in a timely manner.
  
  Don't wait for your IT reports to show dissatisfaction through a lower sales metric.  Find out now, so you can do something about it.